Semiotic Analysis

by Tanja Tuulikki Välisalo last modified Mar 08, 2010 01:31 PM

 

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Semiotics is a discipline, in which culture, society and natural phenomena are explored as signs. The fundamental question in semiotics is how meanings are formed.  Semiotic research approaches signs as existing in various forms: pictures, words, letters, objects, natural objects, gestures, phenomena and actions. Semiotics explores the content of signs, their use and the formation of meanings of signs at both the level of a single sign and the broader systems and structures formed by signs. Semiotics as a discipline includes several distinguished traditions, each using its own terminology and concepts.

If you use semiotic analysis (involving semiotic concepts and models) your aims are to analyze, understand and interpret signs, the meanings of signs, and the interaction of signs and sign systems. Semiotic analysis views the sign and use of signs as a part of a sign system. A sign system directs the use of the sign and thus, the system always has an effect on the contents of individual signs. A sign is never independent of the meanings and use of other signs. Semiotic analysis uses both qualitative and interpretative content analysis involving semiotic concepts and terms.

Read more on semiotics from the links below:

Semiotics Encyclopedia Online. E.J. Pratt Library - Victoria University.

Chandler, Daniel. Semiotics for Beginners.

Semiotics. Wikipedia, The Free Encyclopedia.