Stereotypes

by Kari Parrott last modified Aug 03, 2013 09:14 PM

In his article, Professor Jaakko Lehtonen from the University of Jyväskylä discusses stereotypes, identification and perception.

Jaakko Lehtonen
Stereotypes and collective identification

Published with the Author's permission.  In Petkova & Lehtonen (Eds.), Cultural Identity in an Intercultural Context (pp. 61-85).  University of Jyväskylä. Publication of the Department of Communication. 2005.

The contents of the article are

  • Stereotypes and identity
  • What are stereotypes and why do they exist?
  • Why stereotypes?
  • Descriptive and evaluative stereotypes
  • Classifying cultural stereotypes
  • Perceptual biases
  • Changing harmful stereotypes
  • Organizational identity and image as organizational stereotypes
  • Self-esteem and self-handicapping stereotypes

More reading:

Blackwell Handbooks in Linguistics: Handbook of Intercultural Discourse and Communication."'Those Venezuelans are so easy-going!' National Stereotypes and Self-Representations in Discourse about the Other" (pages 272-291)