Social media marketing

by mazielin — last modified Mar 09, 2015 08:33 AM

How can social media be used for marketing purposes?
Where does traditional marketing still work better?
How do companies know what is the best marketing platform for target groups (e.g. tips from your courses)?
Where should social media marketing not be used?
Where are the untapped markets still to be used?
What do the following terms mean: native advertising/sponsored content, product placement/embedded marketing

Adapted from Lisa Lahtela