Stereotypes
In his article, Professor Jaakko Lehtonen from the University of Jyväskylä discusses stereotypes, identification and perception.
Jaakko Lehtonen
Stereotypes and collective identification
Published with the Author's permission. In Petkova & Lehtonen (Eds.), Cultural Identity in an Intercultural Context (pp. 61-85). University of Jyväskylä. Publication of the Department of Communication. 2005.
The contents of the article are
- Stereotypes and identity
- What are stereotypes and why do they exist?
- Why stereotypes?
- Descriptive and evaluative stereotypes
- Classifying cultural stereotypes
- Perceptual biases
- Changing harmful stereotypes
- Organizational identity and image as organizational stereotypes
- Self-esteem and self-handicapping stereotypes
More reading:
Blackwell Handbooks in Linguistics: Handbook of Intercultural Discourse and Communication."'Those Venezuelans are so easy-going!' National Stereotypes and Self-Representations in Discourse about the Other" (pages 272-291)